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Super Bowl LVII Offers Another Unrivaled Opportunity for Advertisers
Last Sunday’s Super Bowl LVII–the most-watched NFL championship game in six years, with an average audience of 113M–offered brands the unique opportunity to reach fans with splashy, statement-making campaigns on a global stage.
NFL sponsors chose an array of activations during the broadcast, including featured segments, billboard/ad/logo pop-ups, and naming rights for key elements–like the Apple Music Halftime Show.
More than 15 brands leveraged one of the above assets in Super Bowl LVII:
- Amazon
- Amazon Web Services
- Apple Music
- Bud Light
- Crown Royal
- General Motors
- Google Pixel
- Jeep
- M&M’s
- Michelob Ultra
- Pepsi Zero Sugar
- RAM
- T-Mobile
- Walt Disney Pictures
- Youtube TV
On the broadcast front, 46 brands featured more than 100 celebrities in hotly anticipated commercials throughout the game–most of which mark the start of multifaceted campaigns that include social posts, additional ads, and other activations.
Check out the full list of Super Bowl LVII advertisers and their featured celebrities:
Alaska AirlinesNick ChoAlaska AirlinesTan FranceAvocados From Mexico (AFM)Anna FarisBooking.comBen FalconeBooking.comMelissa McCarthyBud LightKeleigh Sperry TellerBud LightMiles TellerBudweiserKevin BaconBusch BeerSarah McLachlanCrown RoyalDave GrohlDexcomNick JonasDoorDashMatty MathesonDoorDashRaekwon The ChefDoritosJack HarlowDownyDanny McBrideDraftKingsDavid OrtizDraftKingsEmmitt SmithDraftKingsJulius ErvingDraftKingsKevin BaconDraftKingsKevin HartDraftKingsLisa LeslieDraftKingsLudacrisDraftKingsMetro BoominDraftKingsTony HawkDunkin'Ben AffleckDunkin'Jennifer Lopeze.l.f. BeautyJennifer CoolidgeExperianJohn CenaFanDuelAdam VinatieriFanDuelKay AdamsFanDuelRob GronkowskiGeneral MotorsWill FerrellGoogle PixelAmy SchumerGoogle PixelDoja CatGoogle PixelGiannis AntetokounmpoHeineken 0.0Paul RuddHellmann'sBrie LarsonHellmann'sJon HammHellmann'sPete DavidsonHyundai MotorKevin BaconHyundai MotorSosie BaconM&M'sMaya RudolphMcDonald'sCardi BMcDonald'sOffsetMenardsBrandon JonesMenardsDale Earnhardt Jr.Michelob UltraAlex MorganMichelob UltraBrian CoxMichelob UltraCanelo AlvarezMichelob UltraJimmy ButlerMichelob UltraNneka OgwumikeMichelob UltraSerena WilliamsMichelob UltraTony RomoMicrosoft SurfaceTalanoa HufangaNetflixWill FerrellNFL - National Football LeagueBella RasmussenNFL - National Football LeagueBillie Jean KingNFL - National Football LeagueDiana FloresNFL - National Football LeagueErin AndrewsNFL - National Football LeagueJim KellyNFL - National Football LeagueJimmy Donaldson 'MrBeast'NFL - National Football LeagueVanita KrouchOikosDeion SandersOikosShedeur SandersOikosShilo SandersPeacockNatasha LyonnePepsi Zero SugarBen StillerPepsi Zero SugarStephen MartinPizza HutAlex RodriguezPizza HutErin AndrewsPizza HutHowie LongPizza HutVon MillerPlanters PeanutsJeff RossPopCornersAaron PaulPopCornersBryan CranstonPopeyes Louisiana KitchenDieunerst CollinPriceline.comKaley CuocoPringlesMeghan TrainorRakutenAlicia SilverstoneRakutenElisa DonovanRemy MartinSerena WilliamsSkechersHowie LongSkechersMartha StewartSkechersSnoop DoggSkechersTony RomoSquarespaceAdam DriverT-MobileBradley CooperT-MobileDonald FaisonT-MobileJohn TravoltaT-MobileZach BraffTillamookCarson ElliotTillamookGoodboy NoahTillamookGrace HayesUberDiddyUberDonna LewisUberHaddawayUberKelisUberMontell JordanUberYlvisWorkdayBilly IdolWorkdayGary Lee Clark JrWorkdayJoan JettWorkdayOzzy OsbourneWorkdayPaul StanleyXfinityChris BauerXfinityWill Forte

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