GLOBAL CSS
STYLES
MEDIA QUERY
ANIMATIONS

Category:

Olympics

Securing five medals at the 2022 Paralympics in Beijing, the ParalympicsGB (Great Britain) have signed a three-year agreement with Salesforce that will aim to bring fans and athletes closer than ever before. Within the partnership, Salesforce will engage fans around the globe creating different visualizations to deepen the reach of the athletes and achievements of the ParalympicsGB team.

As the 2022 Paralmypics come to an end in Beijing, SponsorUnited highlighted four of the athletes with over 10 endorsement deals each.

Millicent Knight competes in alpine skiing and has multiple brands endorsed on her jersey including LEKI, HEAD, Booster Straps and UVEX on her helmet and goggles.Mike Schultz leverages his Instagram to promote his brands and has an impressive average engagement rate of 13.61% with a total engagement over 145,000. Within the social posts Schultz has, Bridgestone, Tempo, Intel, and Visa can all be seen all across Schultz’s Instagram.

Mark Arendz and Owen Pick each have over 10 endorsements. Owen is a snowboarder and has brands on his jerseys featured during the games, while Mark also hits the slopes in the Para-Nordic skiing events with brands on his jersey as well.

Paralympics Endorsements

With the Beijing 2022 Paralympics coming to an end this weekend, we spotlight some of the amazing Paralympic athletes and their endorsement deals across the world.

Shaun White's Final Ride

February 23, 2022

The fourth most followed extreme sports athlete, Shaun White has accumulated 7.5M social media fans while leveraging 15 brands across his portfolio. His most engaged post was inspired by his relationship with Louis Vuitton as a tribute to Virgil Abloh.

White is ranked fifth in total brand partnerships within extreme action sports athletes. Marco Odermatt ranks second in total deals and has an amazing average engagement rate of 78.8% compared to White's engagement of 1.6%. On average each brand White has a deal with has had two social media posts in the last 12 months while having a total engagement of over 800k with his 29 posts.

After qualifying for the 2022 Beijing Winter Olympics, Shaun White signed a major deal with energy sports drink CELSIUS, joining numerous athletes such as Dustin Poirier, Amanda Nunez, and Julius Randle as the brands newest athlete partner.

Opening Ceremonies for the Beijing 2022 Winter Olympic Games took place today. Spotlighted are endorsement deals for some of the top competitors from around the world competing in the games.

Alexis Pinturault from France competes in his 3rd Winter Olympics as an alpine skier. Pinturault has 14 partnerships across 10 categories, including deals with Red Bull, Agence, Zoom, and Bollé.