Every January in Las Vegas, the Consumer Electronics Show (CES)–the world’s largest tech trade show–offers brands the opportunity to showcase the most innovative emerging products and technology on earth.

We were on the ground at the four-day event to scope out the show’s most dazzling activations. Here’s our roundup:

Panasonic utilized the color green–specifically, its GREEN IMPACT experience–to attract attendees into its booth. The immersive, interactive VR journey invited visitors to complete digital quests and heed calls to action to highlight its climate crisis solutions. The Japanese tech giant’s sponsorship portfolio includes over 60 partnerships, among them the Olympic and Paralympic Games.

Tokyo-headquartered Mitsubishi Electric’s vision of a “Smart Society” future–the theme of its CES exhibition–included remote-controlled delivery robots and semiconductor solutions for next-generation technologies for easier, sustainable living. The company sponsors seven teams within the Nippon Professional Baseball league in Japan.

LG Electronics enjoyed a banner year at CES, winning 28 CES Innovation Awards–10 of them for OLED TVs. Esports teams comprise 22% of the South Korean tech titan’s sponsorships.

John Deere won two CES 2023 Innovation Awards: Best of Innovation in Robotics and Honoree in Vehicle Tech & Advanced Mobility. Its fully autonomous tractor, which could be controlled from a smartphone, amazed attendees and the agriculture industry alike. The Moline, Illinois-based company has over 130 sponsorship and media deals, 24% of which are in MLB or MiLB.

HD Hyundai’s CES activation–which showcased Avikus AI, its autonomous navigation technology for watercraft vehicles–was a reminder of the brand's mission to become the most innovative solution provider in shipbuilding, offshore engineering, energy, and industrial machinery. The activation at CES was the company’s only recent partnership.

Marine recreation leader Brunswick made a splash with its first commercial model of the Mercury Marine's Avator 48V electric series, as well as Navico Group's new e-power system.

Caterpillar's booth showcased the largest vehicle at the entire convention: its fully autonomous, 100-ton Cat 777 off-highway truck, which has operated in the most extreme environments without a driver on board for nearly a decade. A deck atop the booth allowed attendees to admire this engineering marvel from above. The world’s leading manufacturer of construction and mining equipment has over 20 sponsorships, including league deals with MLS and the NHL.

FTX has taken their talents to CES 2022 with activations featuring multiple NFT’s. During 2021, FTX sponsorship deals increased 1,600% from 2020 while securing deals across many different industries and leagues. Some of the more notable deals they have are a venue naming rights deal with the Miami Heat, umpire jersey patch sponsorship with the MLB, and deals with more than 20 athletes which include future Hall of Famers Tom Brady, David Ortiz and Stephen Curry.

The FTX deal with the NBA's Miami Heat consists of more than 20 unique sponsorship assets that include interior TV-visible Signage, press conference backdrop logo placement and a sponsored attendee virtual take home item. As fans entered the arena, they were given the opportunity to scan a QR code to receive a free FTX Arena NFT along with a free “You In, Miami?” T-shirt.

According to SponsorUnited’s MLB Marketing & Partnerships Annual Report, FTX was the most searched brand by MLB executives on the SponsorUnited platform during the 2021 season. As we look ahead to 2022, will FTX expand their current MLB sponsorship with various teams throughout the league? We can't help but think so.

Day 2 of CES 2022 saw cars that fly, yes, flying cars, produced by Kyocera SLD Laser while also showcasing their new world record for “LiFi Communications."

Continuing our drive through CES, Stellantis, who has a recent partnership with Amazon, showcased their new cars which include the Amazon Web Services software as the cloud provider for the vehicles. These cars are expected to launch in 2024. Stellantis also has partnerships with BMW, Foxconn & Waymo with the end goal of reaching 34 million connected cars on the road by 2030.

Volvo will be releasing a new self driving car named the "Ride Pilot". Although no date of release has been announced yet, the car will be debuted in California. Volvo, an international auto brand, has over 30 sponsorships across the globe including Serie A team, Inter Milan, and the NHL Boston Bruins.

Fisker Inc. headquartered in California showcased their Fisker Ocean electric SUV that includes the first ever Digital-Imaging Radar system within a car. Production is set to begin in November 2022. Fisker Inc. currently has out of home signage in California within the San Francisco and Los Angeles Markets.

On day 1 of CES 2022 LG Electronics showcased their “The Better Life You Deserve” campaign which aims to provide convenience, safety and entertainment but in a more personable, sustainable and inclusive way than ever before.

The LG PuriCare aims to provide the consumer with an air purifying fan with a 4 season mode to fit the needs of the consumer. The brand new LG OLED tv is a smart TV that connects to all LG smart televisions in your home using a room to room share transfer.

More products LG is releasing includes the LG UltraGear Gaming Speaker, updated LG Washer and Dryer to be completely customizable, LG InstaView Refrigerator and much more.

LG Electronics not only provides for their consumers but they also look to obtain partnerships across the globe. According to SponsorUnited’s Technology Sponsorships Annual Report coming out later this month, LG is the #2 most active brand within Athletes, Endorsers & Influencers as well as Major Pro Sports in the United States within the Consumer Electronics and Technology Multiline category. They also take the top spot Internationally beating out Samsung. Toronto is also a major sponsorship hub for the brand as they have 6 deals there which include the Toronto Maple Leafs, Raptor, Blue Jays & Toronto FC.

Hisense showcased their sponsorship status with the FIFA World Cup Qatar 2022 at CES. Not only do they have a sponsorship deal with FIFA but according to SponsorUnited’s Technology Sponsorships Annual Report coming out later this month, they also are the third most active brand international within the Consumer Electronics and Technology Multiline category.

60% of Hisense deals include a social media post while their sponsorship deals have TV-Visbile Signage 56% of the time. Mainly securing partnerships internationally, Hisense did lock in two large athlete deals in the United States with Rob Gronkowski and Dwyane Wade.

CES 2022 kicks off today in Las Vegas. SponsorUnited will be joining over 2,200 exhibitors. Highlighted will be brand activations over the course of the three day event. Having three main venues between the Las Vegas Convention Center, Venetian Expo and the ARIA Hotel, CES will cover more than 1.6 million net square feet filled with unique exhibits from brands around the globe.

Due to COVID-19, CES will be closing one day early this year but that is not stopping the many brands joining the event as over 175 Fortune 500 companies will be in attendance, and more than 50 of the top retailers.

JLab Audio will be in attendance this year as they showcase some of their premium products as well as their Official League Partnership with the MLS, shown on scarves in their exhibit. Within this partnership, JLab provides the MLS teams with wireless audio in the team locker rooms as well as sponsored prematch playlist with the LA Galaxy and New York Red Bulls.